Bringing together a nature-inspired approach to beauty and a commitment to sustainability, Yves Rocher joins forces with actress Cemre Baysel for its new communication journey in Türkiye. With its new natural hair care series, the brand is ushering in a new era of hair health.
Naturalness, expertise, and inspiration come together
A pioneer of botanical cosmetics, Yves Rocher has long reflected its nature-friendly beauty philosophy not only in skincare but also in hair care. The brand’s dedication to nature and naturalness now embarks on a new path with one of Türkiye’s most beloved young actresses, Cemre Baysel. As the face of Yves Rocher Türkiye, Baysel reflects the spirit of this new phase with her natural beauty and elegant presence. The new TV and digital commercial, set to launch in June, positions Yves Rocher’s approach to hair care not just as a product launch but as a lifestyle and a conscious choice. This campaign demonstrates that effective care in harmony with nature is indeed possible.
Next-generation hair care: Nature-powered effect, scientifically formulated
Yves Rocher’s latest step in the hair care category is built around two key products: the Nourishing Prebiotic Hair Series and the Soothing Revitalizing Botanical & Saccharide Complex Hair Serum. These two products aim to nourish hair not only on the surface but from root to tip, offering holistic comfort to the scalp. Natural-origin ingredients are blended with expert biocosmetic formulations to deliver effective yet gentle care. With this series, Yves Rocher promotes an approach to beauty that is both respectful to nature and conscious in practice.
Yves Rocher Nourishing Prebiotic Shampoo
At the heart of the series is a special shampoo developed specifically for dry and very dry hair types. Enriched with Organic Camelina Oil, known for its rich omega-3 content, the formula soothes the scalp and protects hair strands. Thanks to its oleic acid content, it also adds natural shine and softness to the hair. Composed of 94% naturally derived ingredients, the shampoo offers eco-friendly care while gently cleansing the hair and acting as a shield against environmental aggressors. This product maintains the scalp’s natural balance and stands out as a strong option for those who want to preserve a naturally healthy hair appearance.
Yves Rocher Soothing Revitalizing Hair Serum
Completing the hair care routine, this serum is formulated with 96% natural ingredients. Containing eight different organic botanical extracts sourced from the Brittany coast and a Saccharide Complex, it provides the moisture the scalp needs and helps reduce itchiness and tension with its soothing effect. Its lightweight texture ensures it is easily absorbed without leaving residue on the scalp, while adding flexibility to hair strands. With regular use, hair appears more vibrant, healt-hy, and shiny. This serum offers effective support especially for scalps that are stressed, dry, or in need of care.
A meaningful partnership strengthened by Cemre Baysel
Chosen as Yves Rocher’s brand ambassador in Türkiye, Cemre Baysel stands out as both the visual and philosophical representative of the campaign. With her natural attitude, sincere energy, and graceful style, Baysel symbolizes the harmony between modern femininity and nature that the brand embodies. The TV commercial, set to air in June, serves not just as a product promotion but as a call for a conscious care ritual. The central theme of the film revolves around the message: “It is possible to be beautiful without harming nature .”
Beauty with Yves Rocher becomes more meaningful
With this new collaboration, Yves Rocher brings a sustainable, nature-respecting, and scientifically grounded perspective to hair care—not just an aesthetic approach. Empowered by Cemre Baysel’s natural energy, the brand reminds us that beauty lies not only in appearance but in conscious choices as well. With plant-based formulations, eco-friendly production practices, and inspiration from nature, Yves Rocher redefines beauty through a new-generation lens. With these new series that bring life to hair, it is now possible to experience both the freshness of nature and the subtlety of care throughout the summer.
