The focus is on the economic restart. Modernised logo underlines objectivity and optimism
Kind + Jugend will not take place this year for the first time in its 60-year history. A tough decision for Koelnmesse, but also of course for exhibitors and visitors, for whom the annual Kind + Jugend is the central international trade and information platform. All the more relaxed now is the perspective of the industry on 2021. There is in fact already news to report a good year before Kind + Jugend 2021. The trade fair will be pushed forward by a week in 2021 and shortened by a day. Kind + Jugend 2021 will thus take place from Thursday, 9 September to Saturday, 11 September 2021. The former trade fair Sunday will be dispensed with. Especially now, the shortening of the trade fair sends the right signal for the economic restart. A streamlined exhibition programme, optimised hall planning oriented toward greater effectiveness and an event programme focusing on central content themes provide the baby and toddler outfitting industry with the right impulses for once again being successful with convincing products, strategies and trading partners. This upturn concept is supported by the modernised Kind + Jugend logo, which, with its cool colours and reduced typography, radiates objectivity and determination.
The hall optimisation already strived for for 2020 will now be realised in 2021. Instead of in the previous hall 4.1, the trade fair will take place in halls 3 and 2 on the Cologne fair grounds. The previously used hall 11.3 will also be incorporated into the new constellation. As a result of the dissolution of hall 11.3, the third hall level is dispensed with. The visitor flow takes place exclusively over two hall levels. The new hall allocation for 2020 primarily aims at providing clearer attribution, shorter routes and an optimised quality of stay.
In order to fill the waiting time until Kind + Jugend 2021, Koelnmesse will offer various digital content at its website and on social media channels as of the original Kind + Jugend dates for 2020. Thus, among other things, the Kids Design Award, the renowned prize for outstanding product design from up and coming young designers, will also be presented this year. The expert jury from design, industry and education has viewed a record number of 160 participants and nominated the ten most convincing products for the award in the context of online voting. Which of the young designers will ultimately receive the prize and who will earn an honourable mention will be announced on 17 September 2020, the actual first day of the trade fair, at the Kind + Jugend website and illustrated with photos of the products. Further content will follow at regular intervals in the coming months and be announced on the social media channels. Those who wish to network with industry participants from around the world should not miss joining the “Matchmaking 365 Community”.
