Italian cosmetic brands are gearing up to meet the Turkish business world at Beauty Istanbul 2025, where sustainable and innovative products will open new doors in global trade all from the heart of Istanbul.
The Italian cosmetics industry is set to connect with Türkiye and global markets at Beauty Istanbul 2025, taking place at the TÜYAP Fair and Congress Center from May 8–10. With strong participation from leading Italian brands, the event is expected to inject fresh momentum into the sector.
Coordinated by the Italian Trade Agency (ITA), over 40 Italian cosmetic companies will showcase their environmentally friendly, high-quality products formulated with natural ingredients to professionals from across the Turkish cosmetics industry.
Beauty Istanbul 2025 is not only a key platform for entering the Turkish market but also a strategic meeting point for brands aiming to expand into Europe, the Middle East, Africa, and Asia. New partnerships formed between Italian manufacturers and Turkish business leaders during the fair are expected to further strengthen trade ties between the two countries.
Italian beauty brands will stand out with their commitment to sustainable production and innovative product portfolios, offering fresh commercial opportunities for distributors and industry professionals. By channeling the global success of Italy’s beauty industry into regional markets through Türkiye, Beauty Istanbul 2025 aims to support sectoral growth and cross-border collaboration.
