Saying hello to commercial life with the production of room fragrances and headquartered in Istanbul, Smella Cosmetics continues to stand out with a dynamic, productive and constantly renewing team. Sertan Kuybet, General Manager at Smella Cosmetics, stated that they consider the companies they work with not just as customer, but as teammates and shared important information about the sector.
Saying hello to commercial life with the production of room fragrances and headquartered in Istanbul, Smella Cosmetics continues to stand out with a dynamic, productive and constantly renewing team. Sertan Kuybet, General Manager at Smella Cosmetics, stated that they consider the companies they work with not just as customer, but as teammates and shared important information about the sector.
For those who want to explore the colorful world of the Smella Cosmetics brand, could you inform us about your company shortly?
Smella Cosmetics, which started the commercial life in 2017 with the production of room fragrances and is headquartered in Istanbul, has a dynamic, productive and constantly renewing team. We do not deviate from the motto of “salable-correct product” when producing on behalf of our brands or the brands of the companies that we do contract manufacturing. I can say that our biggest difference is that we have a perspective that sees the companies we work with as teammates not just customers. We adapt the institutionalism brought by trade and the sociality concepts of being human. In this way, we succeeded in making our name popular in a short time, both with our own brands and with the products we made on behalf of the brands of corporate companies.
You produce for famous clothing companies together with national chain markets. What about your product range?
Smella Cosmetics manufacturers products such as personal perfume, room fragrance, body mist, vehicle fragrance
under GMP and ISO conditions. We meticulously carry out all stages of production, including decision-making and design process for the product, supplying the necessary supplies, manufacturing, filling, labeling, packaging, gelatinization and making it ready for shipment with our experienced team.
CRITERIA FOR SUCCESS: THE RIGHT TEAM
As a company with a high quality production approach, can you define your success criteria in three items?
The worldwide pandemic process and the subsequent economic crises have also shown that it is not possible for companies that do not invest in people to survive. For this reason, the first and basic criterion of success is to have the right team.
The right product process, starting with imagining the product, writing its story, following the design processes, and ending with the product being salable, is also one of the important factors affecting success. Correct communication is also an important criterion for introducing and explaining our company. No matter how successful your product is, if the communication is not correct, you will not get results. If you can combine these three criteria, success is inevitable.
You carry out all stages of production meticulously. So, what are your basic principles for this?
Our company takes care to meet all the needs and requirements of its employees, while providing the necessary health conditions on behalf of the companies that it makes contract manufacturing. In addition to the Ministry of Health, Smella Cosmetics has passed the GMP and Ethics audits by the inde pendent auditors of both national and international companies. In our production line, double-sided and spiral labeling and automatic gelatinization machines are used together with liquid filling lines for mass production, we have semi-automatic perfume filling machines for small volume fillings.
TARGET MARKET IS EUROPE
What do you think about your export and target markets?
With the recent important events in the world, export has become the most important target for us as well as for all companies. Our company, which has been participating in domestic export fairs since 2018, has recently participated in fairs abroad and aimed to promote both our company and our products. In this respect, I would like to underline that we have set Europe as the target market.
What are your market position, strengths and plans for new investments?
Smella Cosmetics, a young company besides companies with a century-long history in the cosmetics market, is considering this situation that seems like a disadvantage, has succeeded in turning its energy into an advantage with its young and active team that desires success. It increases its value in the sector day by day with its step-by-step commercial activities and innovative products it develops. The biggest plan and investment of our company will be to strengthen its position with branding activities and to announce its name to the world.
