“Target is third place in the world with $5”

The household and kitchenware sector wants to grow in exports with value-added products in the new period. Talha Özger, head of the Turkish Home and Kitchenware Manufacturers and Exporters (EVSID) said that they are working to increase the export unit price per kilogram, which is currently at the level of 3.7 dollars, to the level of 5 dollars and that they will reach their target of 4 billion dollars by the end of the year.

Speaking at the industry meeting held in cooperation with the Turkish Home and Kitchenware Manufacturers and Exporters (EVSID) and Istanbul Ferrous & Non-Ferrous Metals Exporters’ Association (IDDMIB), Talha Özger, head of EVSID, said that they had their first meeting as an industry. Noting that participation in these meetings is the most important thing that keeps non-governmental organizations alive, Özger stated that they will continue to determine a roadmap with sector meetings in the coming period.

“We can get to the third place with $5”

Stating that the home and kitchenware sector closed the first 5 months with an export of 1.42 billion dollars and a growth of 4.5 percent, Özger noted that Turkey maintains its position as the fifth largest exporter in this sector. Emphasizing that the most important step that can level the sector in the coming period is to increase the unit export value, Özger said, “Our export value per unit/kilogram is currently at the level of 3.7 dollars, but this is not enough. Our target is to increase the export unit price to 5 dollars. We will increase our unit export value by maintaining the same export amount. When we bring it to this level, we can pass Italy and move into third place after Germany.”

Pointing out that URGE projects to be carried out at the point of increasing the unit price are very important, Özger said, “We will design together what we will design with URGE projects, how we will generate awareness and how we will carry the ‘Made in Türkiye’ perception to where we want it. We will find support in branding, packaging design and industrial design within the scope of URGE projects. We will use them. We will work to make our organizations more qualified.”

120 buyers from 60 countries met in Istanbul

Stating that as EVSID, Invitation Only events, where they bring together qualified buyers and Turkish companies, will continue, Özger reminded that 120 buyers from 60 countries attended the event they held in Istanbul. Pointing out that this type of organization is not only a trade but also a cultural exchange, Özger said, “We continued our Invitation Only event, which we took a break during the pandemic period, from where we left off. We increased both the number of guest buyers and the number of participants by approximately 50 percent. Buyers from all over the world. We brought it together with our producers in Istanbul. Such quality events have very important results. We will continue to organize similar events to achieve our goals in the medium and long term.”