Expomed Eurasia raises the bar for hybrid fairs

The medical and health sector, which assumes critical responsibilities in the pandemic, will meet at the 28th Expomed Eurasia Fair on June 2-4, 2021. The 28th Expomed Eurasia, International Istanbul Medical Analysis, Diagnosis, Treatment, Protection, Rehabilitation, Laboratory Product, Device, System, Technology, Equipment and Hospitals Fair to be organized as a hybrid fair approach, will host three important online events. Reed Tüyap Fairs General Manager Ali Muharremoğlu said, “We will develop our hybrid fair understanding further in this year’s Expomed Eurasia and introduce the industry with an innovative fair concept. We have made serious investments in digital transformation for five years, and now we go one step further and make all our business models suitable for digital environment.”

Expomed Eurasia, the most important medical and health sector fair of Eurasia region, will be held at Tüyap Fair and Congress Center on June 2-4, 2021. The fair organized with cooperation of Medical Device Manufacturers and Suppliers Association Federation (TÜMDEF) and its affiliated associations, Turkey Health Industry Employers’ Association (SEIS), and the Association of Health Care Products Manufacturers and Representatives (SADE) will be a meeting point for the sector. The heart of medical device and health sector, whose importance has increased with the critical role it assumed during the pandemic period, will beat at the 28th Expomed Eurasia Fair. Expomed Eurasia, where all kinds of medical devices from masks to disinfectants, hospital beds, and equipment widely used during the pandemic will meet with visitors, will be held in hybrid form. Manufacturers, exporters, and suppliers of hospital and medical facility management, orthopedics, physical therapy and rehabilitation, over-the-counter medicine (OTC), electro medical equipment, medical and laboratory technologies, consumables and disposable products will participate in Expomed Eurasia organized by Reed Tüyap Fairs Inc., one of Tüyap group companies.

“We have made important investment in digital transformation”
Giving information about the fair, Ali Muharremoğlu, General Manager of Reed Tüyap Fairs, said, “In 2021, we will organize Expomed in a brand new format and bring the medical sector together. We will further develop hybrid fair concept that we have laid the foundations of in the past years and introduce an innovative fair concept to the industry. As the exhibition industry, we were not indifferent to the world, which had to digitalize even more rapidly during the COVID-19 process. We have made serious investment in digital transformation for five years, and now we go one step further and make all our business models suitable for digital environment.”

“We established a distributor finding platform”
Ali Muharremoğlu said, “We are strengthening our Expomed Fair with thematic online events in line with our hybrid fair understanding that we have implemented comprehensively this year,” and gave the following information about online events to be held simultaneously with the fair: “Our online event, which will take place simultaneously with the fair, will be the Distributor Days on June 2-4. Our Expomed Fair is not only a product trading platform, but also a meeting point where participating companies can establish their distributorship networks and further develop their existing business networks by exploring new markets. In this respect, participating companies will have the opportunity to find representative offices in brand new regions and countries while international companies will find new business partners which will represent them in Turkey and surrounding territories in this three-day event, which will be held through Business Connect Program, focusing solely on distributorship negotiations.”